Product Launch Formula 3 (PLF 3.0) - What is a Product Launch?

Video: Product Launch Formula 3 - Who can use Product Launches?

Jeff Walker's Product Launch Formula is being re-launched in 2010 as Product Launch Formula 3.0.

In this video, "What is a product launch?" (The one with Casey in the car park), Casey Stevens, Product Launch Manager, talks about what Product Launches are. This video is the first in a series about Jeff Walker's Product Launch Formula 3.0.